How Much Should We Charge as A Beginner Tattoo Artist?

When new tattoo artists ask about pricing their work, the answer depends on a combination of factors that should reflect the value of their skill, the time they invest, and the market they're in. Here’s a structured way I’d address it:

1. Skill Level and Experience

Begin by honestly assessing your current skill level. If you're just starting, your prices should reflect that you’re in the learning phase. It's okay to start lower to build your portfolio and gain confidence, but don’t underprice so much that you undervalue your work or lose credibility.

2. Cost of Materials and Overheads

Factor in the cost of materials, such as ink, needles, and aftercare supplies. If you're working in a studio, consider what portion of your revenue goes to booth rental or commissions. Your price needs to cover your costs while ensuring profit.

3. Market Rates

Research the going rates in your area for artists with similar experience. While you don't want to undersell yourself, overcharging relative to your skill and reputation can deter clients.

4. Time and Complexity

Base your pricing on the time and complexity of the tattoo. A detailed piece or custom design should cost more than a simple flash tattoo. For beginners, hourly rates often work better as they provide a clear baseline.

5. Portfolio and Demand

As your skills improve and your portfolio grows, you can justify charging more. If you’re in high demand and have a steady stream of clients, raise your rates gradually to reflect the quality and exclusivity of your work.

6. Confidence and Communication

Be confident in your pricing. Clients often associate price with value. Communicate clearly why your work is worth the price, especially if you're investing significant time in custom designs or aftercare.

Example Framework for Beginners:

• Start with a flat rate for smaller tattoos (e.g., $50-$150).
• Charge an hourly rate for larger or more detailed work ($50-$80 for beginners, depending on your market).
• Review and adjust your rates every few months as you gain experience.

By combining these factors, you’ll develop pricing that reflects your growth while keeping your clients satisfied.