TIPS FOR BEGINNING A SUCCESSFUL PMU BUSINESS

Start as you mean to go on and allow your business to evolve with time without losing its identity.

• Look at who is your market (clients) and where to find them (location).
• Evaluate the best branding for your business whether it is a business name or operating under your own name.
• Get your certificates. Ensure clients can see this and your insurance.
• Create a portfolio of your works on ipad, a hard copy brochure and in addition a reception TV with your treatment photos rotating with case studies.
• Open events are good for creating awareness at the location you work from. Offer a promotional saving if starting out.
• Recommend a friend schemes are a must.
• The obligatory business cards, flyers, brochures and website are a first.
• Decide whether your services will be from one location or if you wish to visit clients to capture a wider footfall.
• Network with local businesses to create referral schemes, offer to perform a heavily discounted treatment on a salon/clinic owner in return for reduced room hire or marketing on their web site.
• Do not agree to a high commission % when negotiating a room hire. You bring kudos to a clinic and a new footfall of clients. They need to see your services as valuable.
• Keep up to date with blogs and whilst funds are limited create your own editorials and send them to magazines with interesting content and photos.
• Set up a separate bank account to follow and repost your business expenses.
• Lastly, there are amazing deals out there particularly with Paypal and other providers. Get yourself a card machine to take deposits and receive payments.